K-Beauty straight from South Korea
Seoul is the land of beauty mania. It’s really overwhelming. Whilst a lot of my favourite Korean beauty products are only available online (and a lot are available internationally online now- yay), here are my must-buy products from the streets of the city! I’ve tried to focus a little more on products not so easily available outside of Korea in this list. Let’s get stuck in!
So, shockingly, I just tried a Papa Recipe sheet mask for the first time. I know I know, they’re a cult mask and I should have tried one years ago. But they were so hyped, it kind of put me off…now, I’m officially obsessed. Best masks ever, and that made me really want to visit their fairly new Garosugil flagship to check out more.
Believe it or not, I’ve only ever tried the creepily packaged “Moist Lover” face mask from Dr Jart (it was fine but nothing amazing). However I have visited their awesome store on Garosugil, and think you should too if you’re visiting Seoul. It’s pretty cool.
I wanted to let you guys in on one of Hongdae’s best kept secrets- 7 Face Brush. It was my friend Claire over at @unityjackson on IG who told me about this place, and I’m so pleased she did! I’ve found some of the most affordable, and best quality, tools I’ve found in my whole time in Seoul. An amazing find!
Next up in my Seoul Shopping Guide is the Jung Saem Mool flagship store in Sinsa. I was lucky enough to be invited to the press opening event of this store, and when I recently revisited, I still loved it just as much.
New series of blog posts! Seoul Shopping Guides- a series focusing on some of the best spots in Seoul to hit for beauty/cosmetics shopping. These are largely informational, brief posts rather than reviews, but I will include my favourite products and purchases from the stores I mention.
First up is Troiareuke’s flagship store in Myeongdong.